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Baird Capital’s 2024 Recap

A Note from Gordon Pan

Highlights | Investment Activity | Talent Investments | Our Culture

After a couple of challenging years in the M&A market, 2024 feels like a transitional year, moving into what is expected to be a more robust M&A cycle. While there was anticipation for a meaningful rebound in deal activity in 2024, much of the macroeconomic tailwinds didn’t fully materialize. We dealt with significant geo-political dynamics, a contentious presidential election and overall market volatility. Given these factors, the market indicators were mixed, with the private equity and venture market up 25% in terms of deal value but down 6.5% in deal volume. 

Importantly, the ingredients for a more robust 2025 are in place. We continue to see stable interest rates, a positive economic outlook and a more friendly regulatory environment, creating an overall “risk-on” sentiment among investors.  With close to $1 trillion and $400 billion in private equity and venture dry powder, respectively1, we expect deal activity to accelerate in 2025.

As for Baird Capital, 2024 was an extremely productive year across the platform, and I’m proud of what our team accomplished. Our focus on lower middle market, founder-owned, B2B Tech & Services companies with resilient business models has proven to be a durable investment strategy. In the last 12 months, we deployed over $50 million of new and follow-on capital and generated investment proceeds of $200 million in a challenging exit environment.

As we look forward to 2025, our focus will continue to be prudent capital deployment and preparing our more mature companies for exit. In addition, we’ll continue to foster the next generation of talent on our platform while focusing every day on enhancing our culture and internal processes.

We appreciate your continued trust and partnership in this dynamic and ever-changing environment.  We have a strong, diverse and experienced team that is actively managing our funds through these challenging, yet exciting times. We look forward to 2025 and the opportunity to deliver value to our investors.

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Gordon Pan
President, Baird Capital

2024 Highlights


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New Investments2

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3
Exits3

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3
Add-On
Transactions

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5
New Hires

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5
Promotions

 

Investment Activity

We created value in our portfolio through new investments, add-ons and exits.


New Investments

Add-Ons

Exits

 

Talent Investments

We enhanced our sector expertise and operational capacity by continuing to strengthen our team.


New Hires

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Daina Spedding

Director
U.K. Global Private Equity

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Anthony Zhu

Principal
U.S. Global Private Equity

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Samuel Pollard

Investment Associate
U.K. Global Private Equity

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Isaac Ableman

Associate
U.S. Venture Capital

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Madelyn Marquardt

Business Development Analyst
Baird Capital

Promotions

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Katie Schoen

Global Head of Investor Relations and Operations
Baird Capital

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Erin Jelenchick

Global Head of Finance
Baird Capital

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Louise Kingston

Partner
U.K. Global Private Equity

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Aidan Elliott

Investment Director
U.K. Global Private Equity

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John Reim

Senior Associate
U.S. Venture Capital

 

Team Highlights


  • Steve Medeiros, Vega Global CEO, at the Baird Annual Investor meeting with Gordon Pan
    Gordon Pan joins Vega Global CEO Steve Medeiros on stage at our 2024 Investor Meeting
  • Gordon Pan presenting Steve Booth with a distinguished alumni service award.
    Gordon Pan presents Baird CEO Steve Booth with the Distinguished Alumni Service Award from the Northwestern University - Kellogg School of Management.
  • Baird Capital associate and clients golfing at Kohler golf course.
    The Baird Capital team and a group of our investors share a round of golf in Kohler, Wisconsin.
  • Baird Capital associates volunteering at Misericordia
    The Baird Capital team participated in the annual Baird Gives Back week by volunteering at Misericordia.

Investing in Our Culture

We invested in our culture and commitment to lasting partnerships.


Annual Investors Meeting

It was a pleasure to see so many of our investors and colleagues at our yearly gathering in Chicago.

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ANSEP Partnership

We’re proud to support this exciting program at the University of Alaska Anchorage, which creates opportunities for Indigenous students to explore careers in financial services.

Learn More

Proud to be a Great Place to Work

Baird continues to be nationally recognized as a top workplace. Explore the firm’s workplace recognitions.

Learn More

 

1Source: PitchBook
2Newmarket investment funded 1/3/25
3Upfront proceeds received 1/22/25

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