Baird Capital’s 2024 Recap
A Note from Gordon Pan
Highlights | Investment Activity | Talent Investments | Our Culture
After a couple of challenging years in the M&A market, 2024 feels like a transitional year, moving into what is expected to be a more robust M&A cycle. While there was anticipation for a meaningful rebound in deal activity in 2024, much of the macroeconomic tailwinds didn’t fully materialize. We dealt with significant geo-political dynamics, a contentious presidential election and overall market volatility. Given these factors, the market indicators were mixed, with the private equity and venture market up 25% in terms of deal value but down 6.5% in deal volume.
Importantly, the ingredients for a more robust 2025 are in place. We continue to see stable interest rates, a positive economic outlook and a more friendly regulatory environment, creating an overall “risk-on” sentiment among investors. With close to $1 trillion and $400 billion in private equity and venture dry powder, respectively1, we expect deal activity to accelerate in 2025.
As for Baird Capital, 2024 was an extremely productive year across the platform, and I’m proud of what our team accomplished. Our focus on lower middle market, founder-owned, B2B Tech & Services companies with resilient business models has proven to be a durable investment strategy. In the last 12 months, we deployed over $50 million of new and follow-on capital and generated investment proceeds of $200 million in a challenging exit environment.
As we look forward to 2025, our focus will continue to be prudent capital deployment and preparing our more mature companies for exit. In addition, we’ll continue to foster the next generation of talent on our platform while focusing every day on enhancing our culture and internal processes.
We appreciate your continued trust and partnership in this dynamic and ever-changing environment. We have a strong, diverse and experienced team that is actively managing our funds through these challenging, yet exciting times. We look forward to 2025 and the opportunity to deliver value to our investors.
Gordon Pan
President, Baird Capital
2024 Highlights
3
New Investments2
3
Exits3
3
Add-On
Transactions
5
New Hires
5
Promotions
Investment Activity
We created value in our portfolio through new investments, add-ons and exits.
New Investments
Add-Ons
Exits
Talent Investments
We enhanced our sector expertise and operational capacity by continuing to strengthen our team.
New Hires
Daina Spedding
Director
U.K. Global Private Equity
Anthony Zhu
Principal
U.S. Global Private Equity
Samuel Pollard
Investment Associate
U.K. Global Private Equity
Isaac Ableman
Associate
U.S. Venture Capital
Madelyn Marquardt
Business Development Analyst
Baird Capital
Promotions
Katie Schoen
Global Head of Investor Relations and Operations
Baird Capital
Erin Jelenchick
Global Head of Finance
Baird Capital
Louise Kingston
Partner
U.K. Global Private Equity
Aidan Elliott
Investment Director
U.K. Global Private Equity
John Reim
Senior Associate
U.S. Venture Capital
Team Highlights
Investing in Our Culture
We invested in our culture and commitment to lasting partnerships.
Annual Investors Meeting
It was a pleasure to see so many of our investors and colleagues at our yearly gathering in Chicago.
ANSEP Partnership
We’re proud to support this exciting program at the University of Alaska Anchorage, which creates opportunities for Indigenous students to explore careers in financial services.
Proud to be a Great Place to Work
Baird continues to be nationally recognized as a top workplace. Explore the firm’s workplace recognitions.
1Source: PitchBook
2Newmarket investment funded 1/3/25
3Upfront proceeds received 1/22/25