Baird Capital Invests in Appdetex

Today, Baird Capital announced that its venture team has completed an investment in Appdetex, a global brand protection leader and expert in online detection, assessment, and enforcement of online infringements. Baird Capital led the $12.2 million Series C financing to fuel the company’s growth, team, and market opportunity. Appdetex’s existing investors, First Analysis, Origin Ventures, and EPIC Ventures, also participated in the financing.

Four of the top five World’s Most Valuable Brands, along with hundreds of other brands, depend on Appdetex’s brand protection technology and expertise to defend their customer relationships, revenue, and reputation. With this additional investment, Appdetex will enhance its patented technologies and grow its sales and service teams to service its fast-growing customer base and a burgeoning list of partners. 

"Amidst the COVID-19 pandemic, adoption of digital technologies and services has accelerated, with most consumers and businesses now relying heavily on digital channels for work, school, entertainment, shopping, communication and almost every aspect of their lives," emphasized Jim Pavlik, Partner with Baird Capital and newly appointed Appdetex board member. "Seeing an opportunity to profit on that reliance, malicious actors have increasingly attacked brands and their customer relationships in those same channels. With the cost of this ill-intended activity damaging so many companies, we are excited to partner with the Appdetex team and support their efforts in defending brands and ensuring customer trust in the digital buyer journey."