‘PE Hub Europe’ Interviews Holgate, Ferguson re: Freemarket

In an interview with PE Hub Europe, Michael Holgate and Andrew Ferguson, London-based members of Baird Capital’s Global Private Equity team, shared exclusive insights on the recent Freemarket investment and commented on current technology trends across the industry.

Holgate commented: “The B2B payment segment has lagged behind B2C from a technology adoption perspective, but as digitalization increasingly permeates the business landscape, B2B tech adoption with payments is increasing.”

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